Pink Petals Publications
Pills, Profits, and Problems: An Anatomy of India’s Pharmaceutical Crisis
Chapter

Chapter 17 The Challenge of Generic Substitution – Margin Wars and Confusion at the Counter

Dr. Arzoo Gupta
PG Resident, Dept. of Obstetrics and Gynaecology Maulana Azad Medical College, New Delhi

Published 13-05-2026

How to Cite

Gupta, D. A. (2026). Chapter 17 The Challenge of Generic Substitution – Margin Wars and Confusion at the Counter. Pink Petals Publications, 114–118. Retrieved from https://pinkpetalspublications.com/index.php/ppp/article/view/40